17 Ways to Maximize Your Coworking Space in 2017!

Guest post by Cassandra "Caz" Gaddis | Video + Personal Brand Mktg.

 

Chances are that if you are reading this, you are either considering exploring the benefits of a coworking space for your business, freelance, or remote work needs, or you already are a coworking member and want to learn how to make the most of it.

 

There has been a significant shift in how work is being completed; world-wide there are more people working from open offices and coworking spaces. And while there are tons of benefits to this, there are a few challenges that you may experience in such a transition. Below is a list of some ways to boost your productivity needs.

 

Continue reading for my top 17 ways to maximize your coworking space in 2017!

 

1. Create your who’s who in the space.

There are so many types of startups, entrepreneurs, freelancers, and remote workers across many industries all under the same coworking roof. Take time to see who’s there and how you can create a connection with them to refer business to one another, form junior ventures together, or just be a sounding board for each other. Our TreeHouse members can be seen on our members area and communicate together through a chat forum.

 

2. Check out the monthly events in the calendar.

I totally understand having your head down in the flow of your laptop projects, however these events are put on for your benefit. Not all of them may relate directly to what you need or what you do, however many will. What you might learn or who you might connect to is valuable! Not to mention the free snacks are a plus!

Check out the TreeHouse’s upcoming events and programming.

 

3. Two heads are better than one. What if there were over a dozen?

Did you know that the TreeHouse has dozens of mentors from various walks of business and life experiences? TreeHouse mentors specialize in things like finance & accounting, legal, product development, communications/PR, social media/marketing, sales, funding, and business planning.

 

The TreeHouse recently added a new mentorship pass for the local community to be able to take advantage of the laser-focused knowledge and experience that can be learned from our mentors. To find out more about the TreeHouse membership levels you can email Shelley@addisontreehouse.com.

 

4. Take time to chill by the watering hole.

Some great, spontaneous, and even serendipitous, conversations and connections happen in our community kitchen. Take a break and head over there during your week for a moment to disconnect, eat your lunch, there or refill your coffee mug.

 

5. You ever wish you knew where “all that time” went?

To help you become aware of your “time well spent” check out RescueTime https://www.rescuetime.com/ It will help you see where you are spending your time online so you can do more or less of those things as you see fit.

 

6. What if you could laser-focus and have breaks along the way?

Use an app like the Pomodoro. Learn more about the Pomodoro technique here : http://lifehacker.com/productivity-101-a-primer-to-the-pomodoro-technique-1598992730

 

7. It’s always good to see what and who’s around.

In this case, what other benefits and connections your coworking space has with the greater area. The TreeHouse has some great things for us in this regard. First, the TreeHouse is part of the Dallas Entrepreneur Center (the DEC) Affiliate Network which gives you access to networks and events all across North Texas. The TreeHouse is a partner of the Town of Addison’s Economic Development & Tourism Department. The Small Business Development Center (SBDC) is also located at the TreeHouse. Both are here to serve us members with great insight, resources and structures. You can schedule an appointment with SBDC’s Steve Sweeney here.

 

8. Additional opportunities to connect.

The DFW startup community also has it’s own events and more for people like us. Some of them are member-only opportunities, others have a small cost or are open to the community. You can check out the line-up and see what to add to your calendar. Startup Week is fast approaching- check out what this week-long program is all about and how it can help you build your business.

 

9. Give your office manager feedback.

It’s hard to make office culture better if you don’t know what people like and don’t like. You can contact Shelley (who is an awesome listener and a go-getter action-taker) via Shelley@addisontreehouse.com.

 

10. Develop themes for each day.

Sometimes we have so much going on that dedicating a theme for certain days or part of your day will make all the difference. A few examples of themes you can dedicate to different days of the week are: bookkeeping, marketing, sales, processes, ideation and content creation.

 

11. It’s time to power up.

Always have your chargers with you or have a spare that you keep at your desk. Personally, I adore having a 3-in-1 USB charging cable with me for my various device charging needs.

 

12. Music makes the world go round, and your work get done.

Carry earbuds with you for music and maybe calls you might need to take throughout the day. Also, Spotify and Pandora have some great stations for you to get in the productive rhythm.

Shelley created a cool station for the Nocturnal events. Check out the Spotify playlist for yourself HERE.

 

13. The power of focus.

This was an interesting article by Muse on how you can incorporate a “focus card” into your coworking space so that colleagues know when you are available to connect or when you have your focus on.

 

14. Community food and fun.

Mark your food when you store it in the community fridge for safekeeping. If an event or meeting wrapped up, there might be snacks, meals, and drinks available to coworking members. Look out for those. At the TreeHouse, these are usually displayed on our long community kitchen table.

 

15. Caffeine. It’s all-inclusive.

Some coworking spaces offer free beverages or snacks. The TreeHouse offers bottomless coffee and filtered water. They also host beer tap gatherings from time-to-time to celebrate a special occasion or just to celebrate their members. Take note of what’s offered so you can stay energized throughout your work day.

16. Sharing is caring!  

Share your business wins and perspectives across your social platforms and remember to “check-in” to your coworking space. It helps share coworking opportunities with others in your social networks, and makes you look super legit with your office space!

A few ways to pay-it-forward with social currency is to like the TreeHouse on Twitter, Facebook, Instagram and Linkedin. You can also tag them in as a location on your next Facebook or Instagram post for your business.

 

17. “You can have everything in life you want, if you will just help other people get what they want.” Zig Ziglar
 

I think this is a great quote as we conclude the 17 ways to maximize your coworking space. Amidst your business hustle and grind, take time to connect in the collaborative space that is your coworking space. Sometimes we need a break and other times we need someone else’s perspective on a project or challenge we are working on. There are dozens of people around us daily that you can help and vise versa. Start with those in your coworking space and know that it will come back to you in the best of ways.


 

The TreeHouse also has a few good reasons to cowork from this location. If you aren’t yet a member, check out the Addison TreeHouse membership levels and book a tour. I look forward to meeting you here!

 

About the contributor:

 

Cassandra "Caz" Gaddis I’m Caz! A digital strategist + video producer that loves purpose-driven marketing + self-development! Co-founder of Gaddis Visuals | Podcaster | M.Com.. Let’s connect: @CazGaddis & info@gaddisvisuals.com

Cassandra "Caz" Gaddis

I’m Caz! A digital strategist + video producer that loves purpose-driven marketing + self-development! Co-founder of Gaddis Visuals | Podcaster | M.Com.. Let’s connect: @CazGaddis & info@gaddisvisuals.com

10 Free Marketing Tools to Grow Your Startup

Guest post by Ali Mirza | Digital Marketer & Growth Evangelist
 

Building a startup is not just about building a product. You are also responsible for marketing and building a community. The good news is that you don’t have to spend a lot of marketing budget to grow your business. You can increase your online visibility and productivity by using these free marketing tools:

1. Google Alerts

Keep an eye out for what the hot topics in your industry are. Set up Google Alerts and be the first to know what influencers are talking about. Easily follow the trends of the market to see what your potential customers are expecting and what are the best ways to reach them.

2. Google Analytics

Install Google Analytics and find out everything about who is visiting your website and what their behavior is. Check the data regularly to improve the performance of your site based on insights gained from analytics. For example,

  • You can see where most of your traffic is coming from.

  • You can identify the most popular content on your website.

  • How long potential users are staying on your website.  

3. Hootsuite for Social Media Management

If you want a social media tool, Hootsuite is it. It helps you schedule social media posts, engage with your audience and measure the impact of your social media content. Now, that’s something that will skyrocket your startup’s social media presence! Remember to constantly create new and exciting content.

Pro Tip: Don’t just focus on building a product, build a community along the way and Hootsuite can help.

4. Hubspot Blog Topic Generator

In need of some inspiration for your blog posts? Enter Hubspot Blog Topic Generator! This tool gives you blog ideas tailored to your industry. To stay at the top of your game and dominate your competitors, you need to regularly publish fresh and engaging content.

5. MailChimp for Email Marketing

Mailchimp is one of the leading email marketing platforms. This tool gives you the possibility to send up to 12,000 emails to 2,000 subscribers for free. Plus, you can easily design and embed sign-up forms on your website. How’s that for a deal?

6. SumoMe for List Building

SumoMe is a suite of free tools that can be used to grow your website's traffic and email list. These tools are easy to install and work on any website. There are a number of ways to ask your website visitors for their email address. Examples include pop-ups on the top of the home page, the side of the page, pop-ups that slide after some time etc. Once SumoMe is installed you will be able to test all of these different options and see which one works best for building and growing your email list.
 

7. Presskit Generator

Presskit Generator generates a press kit for your iOS App for free. This tool makes it easy for journalists to write about your startup. The outcome? More articles, better online visibility and increased business opportunities for you.

Pro Tip: Include a Press Kit on your website to give journalists an easy time writing about you.

8. Trello for Project Management

We all know project management can be quite hectic. Make your life easier, use Trello. This project management software is quite popular with startups. Your team will communicate better and be more productive, while managers will save time and energy.

9. IFTTT for Automation

IFTTT (If This Than That) allows you to integrate the services you use on a daily basis so as to save time. IFTTT helps you with tasks such as scheduling repetitive social media posts or receiving a custom email each time someone asks you a question on Twitter and even sends a tweet as soon as you upload a video on your YouTube channel.

10. Hunter

Struggling to find someone’s email? No more of that! Check out Email Hunter. This amazing plugin is a time saver for your email marketing campaigns. All you need to do is have the website address. Type it in the tool and voilà: all emails associated with this website are displayed. Now go find email addresses in seconds and connect with people that matter for your business.

 

Now over to you.

Let me know which tool are you going to test first in the comments below?  

 

About the contributor:

Ali Mirza is the CEO and founder of iSocialYou, a digital marketing agency based in Dallas, TX. In the last 10 years, Ali has developed digital marketing solutions and growth hacking strategies for several mega brands, SMBs, startups and agencies. At iSocialYou, he helps brands with two important aspects of digital marketing (1) How to build the RIGHT type of audience (2) How to generate leads & revenue using Facebook Ads and creative digital strategies. You can reach him at ali@iSocialYou.com or @AliMirza2k on Twitter.

Ali Mirza is the CEO and founder of iSocialYou, a digital marketing agency based in Dallas, TX. In the last 10 years, Ali has developed digital marketing solutions and growth hacking strategies for several mega brands, SMBs, startups and agencies. At iSocialYou, he helps brands with two important aspects of digital marketing (1) How to build the RIGHT type of audience (2) How to generate leads & revenue using Facebook Ads and creative digital strategies. You can reach him at ali@iSocialYou.com or @AliMirza2k on Twitter.