Guest post by Ali Mirza | Digital Marketer & Growth Evangelist
Building a startup is not just about building a product. You are also responsible for marketing and building a community. The good news is that you don’t have to spend a lot of marketing budget to grow your business. You can increase your online visibility and productivity by using these free marketing tools:
1. Google Alerts
Keep an eye out for what the hot topics in your industry are. Set up Google Alerts and be the first to know what influencers are talking about. Easily follow the trends of the market to see what your potential customers are expecting and what are the best ways to reach them.
2. Google Analytics
Install Google Analytics and find out everything about who is visiting your website and what their behavior is. Check the data regularly to improve the performance of your site based on insights gained from analytics. For example,
You can see where most of your traffic is coming from.
You can identify the most popular content on your website.
How long potential users are staying on your website.
3. Hootsuite for Social Media Management
If you want a social media tool, Hootsuite is it. It helps you schedule social media posts, engage with your audience and measure the impact of your social media content. Now, that’s something that will skyrocket your startup’s social media presence! Remember to constantly create new and exciting content.
Pro Tip: Don’t just focus on building a product, build a community along the way and Hootsuite can help.
4. Hubspot Blog Topic Generator
In need of some inspiration for your blog posts? Enter Hubspot Blog Topic Generator! This tool gives you blog ideas tailored to your industry. To stay at the top of your game and dominate your competitors, you need to regularly publish fresh and engaging content.
5. MailChimp for Email Marketing
Mailchimp is one of the leading email marketing platforms. This tool gives you the possibility to send up to 12,000 emails to 2,000 subscribers for free. Plus, you can easily design and embed sign-up forms on your website. How’s that for a deal?
6. SumoMe for List Building
SumoMe is a suite of free tools that can be used to grow your website's traffic and email list. These tools are easy to install and work on any website. There are a number of ways to ask your website visitors for their email address. Examples include pop-ups on the top of the home page, the side of the page, pop-ups that slide after some time etc. Once SumoMe is installed you will be able to test all of these different options and see which one works best for building and growing your email list.
7. Presskit Generator
Presskit Generator generates a press kit for your iOS App for free. This tool makes it easy for journalists to write about your startup. The outcome? More articles, better online visibility and increased business opportunities for you.
Pro Tip: Include a Press Kit on your website to give journalists an easy time writing about you.
8. Trello for Project Management
We all know project management can be quite hectic. Make your life easier, use Trello. This project management software is quite popular with startups. Your team will communicate better and be more productive, while managers will save time and energy.
9. IFTTT for Automation
IFTTT (If This Than That) allows you to integrate the services you use on a daily basis so as to save time. IFTTT helps you with tasks such as scheduling repetitive social media posts or receiving a custom email each time someone asks you a question on Twitter and even sends a tweet as soon as you upload a video on your YouTube channel.
Struggling to find someone’s email? No more of that! Check out Email Hunter. This amazing plugin is a time saver for your email marketing campaigns. All you need to do is have the website address. Type it in the tool and voilà: all emails associated with this website are displayed. Now go find email addresses in seconds and connect with people that matter for your business.
Now over to you.
Let me know which tool are you going to test first in the comments below?