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Mr. Borger has more than 20 years experience in technology markets leading operations, sales and marketing, finance, product development and management, public relations, and human resources, which has given him a wealth of knowledge and experience. Mr. Borger has more than 20 years experience in technology markets leading operations, sales and marketing, finance, product development and management, public relations, and human resources, which has given him a wealth of knowledge and experience. Mr. Borger has also served as president and CEO of Baleo, Inc., of Austin, TX; president and CEO of Health Systems Technologies in Seattle; vice president of sales and marketing for TSS in Dallas; senior vice president of Uniplex Integration Systems in Dallas; regional general manager of Businessland in Atlanta; and vice president of regional operations and Federal government operations for MBI, Inc. in Rockville, MD. Mr. Borger began his career at Xerox Corporation, moving from sales rep to Federal Branch Manager.
Most recently Mr. Borger has been an independent consultant—specializing in sales operations / programs / compensation, marketing strategies, strategic planning, and business plan creation. Mr. Borger previously held senior positions with a Dallas startup, Kewl Innovations. Prior to Kewl, he was Senior Vice President at Net.Orange, a startup developing enterprise SaaS solutions for healthcare customers.
Tom can meet about:
- Sales and marketing strategy and implementation
- Lessons learned (I’ve presented a “I wish I knew then what I know now” talk to a number of groups over the past few years) – I know a lot about what not to do in a startup because I’ve made more than my share of mistakes.
- Understanding the difference between product management and marketing – a great product (or idea) does not equal market opportunity – how to define product requirements and market opportunity, and then bring them together into an integrated product marketing plan
Please schedule an appointment with Tom here.