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Whiteboard Session: Tad Perryman

  • Addison TreeHouse 14681 Midway Road 2nd Floor Addison, Texas 75001 USA (map)

Tad W Perryman is a marketing strategist and executive business leader with over 25-years of experience creating and implementing integrated marketing solutions for global corporate brands to innovative start-ups just trying to reach their first customer. Perryman leads his own consultancy +IU Brand, inc. (Cross I U Brand) and has spent the last three years helping technology start-ups identify potential markets, establish their brand and position in the marketplace and sell their products and services on a global level to both customers and investors alike.

Perryman provides marketing and advertising expertise working with organizations ranging from Fortune Global 100 companies to local and regional startups in many different areas of business. He most recently held the position of Executive Director for VizSense, a SWaS Influencer Marketing start-up headquartered in Plano, Texas. Additionally, through +IU Brand he has consulted with package goods, financial investors, commercial real estate, home services and others to create and build a solid position for success at a local and regional level.

Perryman’s specialties include strategic business planning, strategic marketing and positioning, operations and cross functional team management, market research and consumer insights, sales analysis and forecasting, and partnerships. In addition, his experience with marketing has focused on traditional media planning to new forms of technology and digital media as the foundation of reaching consumers with a brand story and opportunities for driving sales. Recently focused on in-bound marketing techniques, content marketing management and influencer marketing strategies, Perryman integrates broad business and marketing strategy with execution to gain exponential results.

Prior to owning his own marketing consultancy, +IU Brand, Inc., Perryman served as an advisor to PassBee Media, Inc., and was senior partner at Moroch Partners advertising agency, where he managed teams for Western Union Financial Services, McDonald’s, Monster.com among others while serving agency leadership in innovation, operations, BI-analytics and client relationship management. Prior to that, he worked at Tracy-Locke advertising where he managed Pizza Hut and Pepsi brand accounts.
Perryman earned his B.A. in advertising and public relations from Oklahoma City University and his M.S. in advertising (Integrated Marketing Communications) from Northwestern University, Medill School of Journalism. He is an active member of the American Advertising Federation, American Marketing Association and is a citizen of the Chickasaw Nation. He has served many years as a local mentor for Kappa Sigma fraternity and as a North Texas area representative for Oklahoma City University Alumni Board. He’s past president of Helping Hands and served on the Board of Directors of The Family Place. He has volunteered as a judge for AAF NSAC and many years for the Web Marketing Association, WebAwards. He has appeared as a panelist, speaker and on-air guest for local and nationally syndicated radio, television and media outlets, and advertising/marketing conferences.

Tad can meet about:

  1. The importance of developing Mission, Vision, Positioning and Brand Development early in the process of building a company

  2. Strategic Marketing Planning (For the Start-Up) using digital and social media

  3. How to Manage Your Initial Marketing/PR Efforts When Introducing a New Business or Product

  4. Building a Strong Business Presentation for Showcasing Your Company to Investors

You can schedule an appointment to meet with Tad here. 

Earlier Event: April 19
Whiteboard Session: Jason Wietjes
Later Event: April 20
Whiteboard Session: Shane Long