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Sexy Doesn't Always Sell: The 5 Key Factors That Convince People to Buy From You

  • Addison TreeHouse 14681 Midway Road Addison, TX, 75001 United States (map)

Learn from the Author of "Salon Chairs Don't Sell Themselves..."
- Discover why optimizing your site conversions has little to do with web design
- How even the best CRO experts are "getting it wrong" with AB Testing
- Understand the 1 thing you need to convince people to buy from YOU

Brice McBeth started his career at IBM as the Product Manager for one of the world’s first web analytics tools that eventually became Coremetrics. Brice consulted with many large companies such as MLB, Coca-Cola, Kraft, and Orbitz to help improve their marketing performance. Viewing the landscape as the client, Brice realized there was a need for a better agency that specialized in conversions. Brice eventually started his own successful, multi-million dollar e-commerce company,, where he has been able to put his conversion concepts into play for himself and ultimately experience his own agency from the perspective of his own clients. He wrote about the journey in his book, Salon Chairs Don’t Sell Themselves and eventually created the Infinite Conversions Workshop™ program, a one-day workshop designed to get businesses kick-started with breakthrough optimization ideas.

Coffee and light breakfast will be provided. Event attendees are invited to cowork out of the TreeHouse for the remainder of the day after the Fireside Chat is over.

Use the code "ATHGiveaway2017" for free ticket. Limited availability! 

RSVP here.

Earlier Event: April 7
Whiteboard Session: Rosaline Fletcher
Later Event: April 8
Whiteboard Session: Ravi Verma